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March 19 2015

Marketing Consultant - Roles and Responsibilities of a Consultant in Marketing

Lorne Marr

If you're one of those people who would like to start a career in marketing consulting, it is important that you know what is expected of you early on so you can better serve customers.

Here are the roles and required a marketing consultant:

1. Competition analysis. As a consultant, you are required to research and carefully study the competition of the prospects. You need to know what techniques and elements they may be using in terms of their marketing strategy so you can advice your clients on how they can outplay these people. This is one of the best things that you can do to make sure that customers will be able to win the business of their potential buyers. Lorne Marr

2. Advertising campaign analysis. You are also expected to analyze the current marketing strategy of your clients to find out its strengths and weaknesses. Next, you must be able to offer customers with recommendations regarding how they can improve their marketing ways to make them more effective plus more impacting.

3. Branding. You are also expected to give advice and suggestions about branding. This will be relevant so your client's potential customers will easily recognize the merchandise that they offer on the market.

4. Pricing. Price is one of the elements that has been considered by buyers if they are about to make a purchase. Being a consultant, you may be required to help in terms of pricing strategies. You've got to be able to give your clients the best advice in which they will not shortchange themselves and work out decent profits.
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